We're fond of freckles.

It started as a subtle encounter, passing an "official freckle club card" to anyone found in the real world with stand-out spots. The card itself was an invitation to join our Facebook Group (Freckle Club, est. 2014 and still around), described there:
 

Freckle Club is a community celebrating freckles & freckled friends. If you are a member, it means I have either met you personally or virtually, and think your freckles are great! Freckle POWER! 

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Now we've built a small shop to share the love and our freckle pride. Follow us on Instagram too for fine, freckled content connecting our dots!